Category Archives: Jeremy

What a Ride…

When reflecting on the last two months here in Beijing I think it’s pretty safe to say that I have learned more about myself during this summer than the last 2 decades of my life put together. Being on the … Continue reading

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The Highs & Lows of Chinese Business

CHEERS Wines is a very dynamic, forward thinking company with a strong presence in the Chinese business world. It is hard to live in Beijing without seeing the big red smiley face with two wine glasses for eyes on a … Continue reading

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Cultural Codes Over Dress Codes

The work culture is very different in the CHEERS office, but not necessarily in a “Chinese” way. The company, being German-Swiss owned, is very westernized. Therefore, I do not feel the social and cultural concepts of China in the office … Continue reading

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Communication Is Key

My role at CHEERS is to ensure the process of sponsoring events goes smoothly and without any major setbacks. Since sponsoring events is our primary form of marketing, adhering to company standards and expectations in crucial. This involves coordinating with … Continue reading

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Week 1: Initial Impressions

My initial impression of Beijing is that, for the most part (maybe excluding taxi drivers), the Chinese are eager to accommodate foreign visitors and make them feel special. The Chinese seem to find Westerners intriguing and they seem to be … Continue reading

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Building the Brand

CHEERS Wines is an imported wine wholesaler that offers quality wines at competitive costs. The company also has numerous retail locations throughout China that also offer table-side service and delivery for customers. CHEERS also offers a VIP program for loyal … Continue reading

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Lessons From China

Over the next 5 and a half weeks (I can’t believe that’s all the time I have left!), I hope to gain a strong sense of confidence when establishing and solidifying marketing relationships with other businesses. Networking and increasing brand … Continue reading

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